[3] Swapping sidebar ad for a top-of-the-page ad

On intelliot.com, the sidebar placement averages $0.68 eCPM.

Range: $0.51 to $0.86

Replacing it with a top leaderboard: one blend, one shadow.

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[2] Follow-up #2 to GC changes

Previously, the ad spot earned $0.38. By moving the ad to the next line, the new eCPM is $1.41! This is based on data from Dec 21-23 (21 and 23 are partial days). That's a 271% improvement!

I'm not sure exactly what made the biggest difference: having the ad on its own line (nothing left or right of it), centering the ad, or moving it lower (below the logo).

Perhaps I should test above-the-logo placement as well. How do you think that would perform?

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[1] Follow-up #1 to GC changes

Follow-up to:

Two Changes on GoogleCommunity.com

I ran 2 ads in 50/50 rotation in the top right position. The average eCPM: $0.38

The blended ad: $0.73, $0.02, $0.40, $0.02

Performed slightly better than the Seaside color scheme with Very Rounded corners: $0.02, $0.39, $0.04

Still not great. I don't think that's a very good spot for AdSense.

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Moved 468px ad unit below header

I'm not sure whether this is a good move, but who knows until we test, right? I'll try this for a couple days, and then try using a link unit in the same position. (GC)

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Two Changes on GoogleCommunity.com

There are now two large rectangles on the homepage and a 468px banner in the top header.

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What changed on December 8?

From Saturday, November 24, 2007 to Saturday, December 8, 2007, I never earned less than $10/day.

From Sunday, December 9, 2007 to Tuesday, December 18, 2007, I never earned more than $10/day (average $8.33).

Ad unit impressions went down about 40%.

Ad Impressions went down about 30%.

I think I changed one of the ad placements on my sites, but I don't remember which. That's why I'm starting this AdSense Journal.

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