Previously, the ad spot earned $0.38. By moving the ad to the next line, the new eCPM is $1.41! This is based on data from Dec 21-23 (21 and 23 are partial days). That's a 271% improvement!
I'm not sure exactly what made the biggest difference: having the ad on its own line (nothing left or right of it), centering the ad, or moving it lower (below the logo).
Perhaps I should test above-the-logo placement as well. How do you think that would perform?
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